Toric and multifocal functional lenses launched one after another… Diversification of colored lens products
•Posted on January 17 2024
The contact lens market in the second half of 2018 is expected to heat up even more with the launch of new products. In the first half of this year, colored lenses such as Acuvue Define and Claren Iris M were released, but it is true that the number of products released was slightly less than in previous years. However, the trend is attracting attention as contact lens companies are preparing to launch a number of notable new products in the second half of this year. We take a sneak peek at the new contact lens lineup that will heat up the second half of the year.
Johnson & Johnson Korea is targeting the Toric market in the second half of the year and is launching Acuvue Vita Toric. Following Acuvue Vita, which received favorable reviews from the 1020 generation as a cost-effective monthly lens, Vita Toric, released this year, is expected to further strengthen Acuvue's toric lens lineup. With the launch of Acuvue Vita Toric, Johnson & Johnson Korea plans to further systematize on-site training at optical shops and group training programs at headquarters and take the lead in expanding the Toric market with practical training programs.
Bausch & Lomb Korea is launching a counterattack with the launch of its flagship premium contact lens, Biotrue Toric. As Biotrue is renowned for its moist fit, expectations for the launch of Toric are also rising. Bausch & Lomb's Biotrue series is a product most similar to my own eyes, developed based on biological inspiration. The Biotrue series, including One Day, Multifocal, and Care Solution, released before the Toric product, are all based on ideas from the human eye. This product has been recognized for its excellence. Bausch & Lomb Korea has created a more diverse lineup by launching two additional types of Bausch & Lomb beauty lenses, Raycell, ahead of the launch of Biotrue Toric in the second half of the year. The new ‘Mellow Brown’ and ‘Mystic Gray’ colors are characterized by a pattern that spreads naturally inward compared to existing colors and a rich color sense through soft color blending, creating a more natural yet outstanding eye look.
Interozo, a powerhouse in beauty lenses, is expected to strengthen its color lens lineup in the second half of the year. In April, Interojo released three additional lineups to the IRIS M series launched at the end of last year. Interojo's monthly colored lenses IRIS M series includes 6 items: Lucy (brown, gray), Joy (green, purple), Chloe (brown, gray), Grace (brown, gray), Selena (purple), and Emma (brown). Available in 10 colors and with a moisture content of 43%, it is comfortable to wear, and each color and item is evaluated as excellent in terms of design. In addition, Emma (grey) and Claire (brown, grey), 2 items added to the lineup in April, are available in 3 colors, and have a 13.5mm larger graphic design compared to existing products, and the 3 tone colors add splendor to the eyes. It is gaining popularity by securing diversity among consumers as it is characterized by directing. We plan to build and introduce another color lineup in June.
Alcon Korea introduced Dailies Total One Multifocal in the first half of the year. Attention is being paid to whether Daily Total One One Day's explosive popularity will continue to Daily Total One Multifocal. Alcon's Dailies Total One is the result of 10 years of research by over 100 researchers. Based on innovative technology, Alcon's Dailies Total One is a lens made of a composite material with a high oxygen permeability rate and moisture content, and different materials inside and outside the lens. It is an overwhelming first lens. This product quickly gained a large number of regular customers in a short period of time due to its comfort. In addition, with the launch of beauty lenses in the second half of the year, Alcon Korea is expected to build a solid lineup.
There are many companies that want to focus their marketing efforts on existing products rather than launching new products.
CooperVision plans to focus on existing products rather than launching new products. The strategy is to further ignite marketing by featuring Irene as a model for Clarity’s one-day product, called ‘Silicone Hydrogel Lens’, also known as ‘Oxygen Lens’. After selecting ‘Irene’ as a model, Cooper Vision received a lot of feedback from opticians and consumers, and the marketing in the first half of the year was said to be successful, so its actions in the second half of the year are also receiving attention. CooperVision is planning various events to increase the attention of consumers and opticians, such as model Irene's fan signing event in the second half of the year.
As Newbio has maintained its reputation for color lenses for a long time, it prepares a diverse color lineup to welcome customers. New Bio focuses its marketing on the new ‘Artric Silicone’ two-day myopia lens and the ‘INA’ monthly cosmetic lens, which were launched in March. In particular, Artric Silicone 2-day silicone lenses are expected to be released in the second half of the year as cosmetic lenses will be released as a follow-up.
Dreamcon plans to focus on promoting its existing beauty lens lineup. Dreamcon's 'Aria' is Dreamcon's representative beauty lens brand. It is one of the brands with a high level of loyalty among customers due to its soft yet luxurious image and high technology. Aria, which has strengthened its lineup by adding Cotton Brown, Cotton Gray, Beach Brown, and Beach Gray as monthly silicone hydrogel color lenses, is expected to continue to be popular this year with its strong but natural pattern.
